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Finding Greater Financial Stability and Impact Through Earned Revenue

Earned revenue is one strategy that can give organizations more financial stability and help strengthen an organization’s impact. This field guide is for nonprofits considering earned-revenue opportunities and funders looking to support grantees in doing so.

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Financial sustainability is on a lot of minds right now – even more than usual, as the world shifts in response to COVID-19 and as economists predict a recession as early as this year. Yet many nonprofits may not be ready for a recession. According to a November 2019 Center for Effective Philanthropy survey, nearly two-thirds of nonprofit CEO respondents said a recession would increase need or demand for their programs and services. Yet only one-third of respondents said their organization had a plan for how it would handle a recession.

Earned revenue is one strategy that can give organizations more financial stability and help strengthen an organization’s impact. Of course, it’s not for every organization, and it’s not a quick fix. It can take years to implement. Though nonprofits must focus on immediate needs now, there’s also an opportunity to think differently about how to sustain the work long-term.

We developed a field guide for nonprofits considering earned-revenue opportunities and funders looking to support grantees in doing so. The field guide includes a set of four case studies about how nonprofits have developed and implemented earned-revenue strategies. We hope this field guide will help you:

  • Ask the right questions to understand if an earned-revenue strategy is the right approach for your organization right now,
  • Get a glimpse into the process of developing an earned-revenue strategy that helps your organization achieve greater impact, and
  • Learn from other nonprofits that have gone through this process in different contexts.

https://www.youtube.com/watch?v=1XnS3UgF1TU

Download Earned Revenue Strategies: A Field Guide

 

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