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Behavior Change: Five Lessons Learned From The Tobacco Wars

by Sharon Carothers “Smoking is the leading preventable cause of death in the United States.” Compelling? Urgent? Makes you think, “Sign me up to help,” right? Well, not necessarily. As with any transformational change, it depends on where you sit in the world – your job, priorities, and cultural norms. For more than a decade, my work in the field of tobacco control was focused on helping to build a …Read More